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For brands & PR teams

Let's talk
product coverage.

I'm Joel Kelly, founder of Ruck Authority. I review rucking gear on the trail and on camera, then write the field notes behind the verdict.

If you make gear for weighted walks, outdoor training or the things people carry along the way, I'd like to hear about it.

Propose a product

Prefer email? hello@ruckauthority.com

Joel Kelly with the Rucker 5.0 while filming his original review in Wisconsin
Joel with the Rucker 5.0. Wisconsin, September 2026.

Original product reviews

See the coverage.

These GORUCK reviews pair firsthand use and original footage with written notes about fit, organization and carrying weight. GORUCK supplied the bags; the reviews disclose that relationship.

Product proposals

What should I take
on the next ruck?

Rucks, weight plates, footwear, socks, hydration and useful carry accessories are a good starting point. A product with a specific use for ruckers gives me something useful to explore.

Send the details first.

Include the version or size you're offering, availability, and whether it's a sample to keep or a review loan. Flag launch dates or proposed embargoes. I'll confirm fit and shipping arrangements before you send anything.

How coverage works

Accepting a product does not guarantee publication or a positive review. Supplied gear and affiliate relationships are disclosed. I retain editorial control over the review and its conclusions.

Read the editorial policy

Looking for a paid newsletter placement or giveaway? See sponsorship opportunities.

Your product proposal

Tell me what you're making and how it fits rucking.

Tell Joel why this product fits Ruck Authority, whether it is a loan or gift, and any launch dates or embargo terms.

You can also write directly to hello@ruckauthority.com. Contact details are used to respond to your inquiry. Privacy policy.