Privacy Policy
Last updated: March 2026
Overview
Ruck Authority (“we,” “us,” or “our”) respects your privacy. This policy explains what data we collect, how we use it, and your rights regarding that data. We keep things simple: we collect as little as possible and never sell your information.
What we collect
Analytics data: We use Google Analytics to understand how visitors use our site. This includes pages visited, time on site, device type, and general geographic region. This data is aggregated and does not personally identify you.
Email address: When you subscribe to our newsletter, we collect your email address via Beehiiv (our email platform) solely to send rucking content. You can unsubscribe at any time via the link in every email.
Calculator inputs: When you use our tools (weight calculator, calorie calculator, program builder), your inputs are processed in your browser. We do not store or transmit this data.
How we use your data
We use analytics data to improve our content and understand which topics are most useful to readers. When our newsletter launches, we will use email addresses solely to deliver newsletter content. We do not sell, rent, or share your personal information with third parties for marketing purposes.
Cookies
We use cookies for analytics purposes (Google Analytics). These cookies help us understand site traffic patterns. You can disable cookies in your browser settings at any time without affecting the core functionality of our site.
Affiliate links
Some links on our site are affiliate links, meaning we may earn a small commission if you make a purchase through them. This does not affect the price you pay or our editorial independence. We recommend products based on research and community feedback, not affiliate commissions.
Your rights
You have the right to request access to, correction of, or deletion of any personal data we hold about you. Our contact channels are being set up - check back on our contact page for updates.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of the site after changes constitutes acceptance of the revised policy.
Contact
If you have questions about this privacy policy, please contact us.